Duties & Responsibilities:

• Develop and execute comprehensive digital marketing strategies across various channels including SEO, SEM, PPC, email marketing, social media, and display advertising campaigns.
• Manage and oversee all digital marketing activities and campaigns to ensure brand consistency and maximum ROI.
• Plan all web, SEO/SEM, email, social media, and display advertising campaigns.
• Build, and maintain our social media presence.
• Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Brainstorm new and creative growth strategies through digital marketing.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies.
• Provide thought leadership and perspective.

Team Responsibilities:

• Lead, mentor, and develop the digital marketing team, ensuring continuous professional growth and skill enhancement.
• Oversee the creation and curation of high-quality, engaging content and designs across all digital assets.
• Set clear, measurable goals and KPIs for team members, regularly reviewing and providing constructive feedback.
• Foster a collaborative and creative work environment, encouraging team members to share ideas and strategies.
• Oversee the delegation and management of tasks within the team to ensure timely and effective campaign execution.
• Provide training and resources to the team to stay current with industry trends and best practices.
• Conduct regular team meetings to discuss progress, address challenges, and align on priorities.
• Act as a liaison between the digital marketing team and other departments to ensure alignment and effective communication.