• Develop media relations strategy, seeking high-level placements in print, broadcast and online media.
• Coordinate all public relations activities.
• Direct social media team to engage audiences across the social media platforms.
• Manage media inquiries and interview requests.
• Create content for press releases, byline articles and create presentations.
• Monitor, analyze and communicate PR results on a quarterly basis.
• Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
• Build relationships with thought leaders to grow industry awareness.
• Online and offline exposure.
• Gathering best rates for each and every campaign.
• Build and develop plan and strategy for each and every campaign.
• Monitor and track PR campaigns.
• Gather supplier’s data.
• Handling any outsource activity.
• Connecting PR campaigns with the digital platforms
● Proven working experience in public relations required.● Proven track record designing and executing successful public relations campaigns at both a local and national level.● Strong relationships with both local and national business and industry media outlets.● Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews.● Exceptional writing and editing skills.● Solid experience with social media including blogs, Facebook, Twitter, etc.● Event planning experience.● BA/MA degree in Marketing, Advertising, Communications or a related discipline.