Platforms Managment:

• Manage all posting social media platforms and coordinate with moderation team.
• Develop and implement a comprehensive content strategy that aligns with the company's goals and target audience.
• Create and maintain a content calendar to ensure consistent and timely delivery of content across various platforms.
• Monitor social media channels for potential issues or crises and respond appropriately.
• Develop and implement crisis management plans to address negative publicity or brand reputation issues.

Collaboration & Coordination:

• Work closely with the marketing, content, and design teams to ensure cohesive and integrated social media campaigns.
• Coordinate with influencers, and partners to amplify social media efforts.
• Updated with the latest social media trends, tools, and best practices to ensure the brand remains relevant and competitive.

Analytics & Reporting:

• Use social media analytics tools to measure and report on the performance of social media campaigns and content.
• Track key metrics such as engagement, reach, followers, and conversions.
• Report insights to inform strategy and improve future social media efforts.

Competitive Analysis & Social Listening:

• Conduct competitive analysis to identify industry trends, best practices, and opportunities for improvement.
• Monitor competitors’ social media activities and strategies.
• Utilize social listening tools to track and analyze conversations about the brand, industry, and competitors.
• Provide insights and recommendations based on competitive analysis and social listening data.