Key Responsibilities:
- Develop and oversee the implementation of a comprehensive PR and event strategy that aligns with the company's marketing and business objectives.
- Manage a team of PR and event specialists to ensure the efficient and effective delivery of PR and event initiatives.
- Identify and build relationships with key media outlets, influencers, and industry partners to secure positive media coverage and strategic partnerships for the company.
- Plan and coordinate high-profile events, such as property launches, grand openings, and industry conferences, to enhance the company's brand visibility and engagement with customers.
- Collaborate with the digital marketing team to integrate PR and event activities with the overall marketing campaigns, ensuring seamless communication and optimization of resources.
- Monitor and analyze the performance of PR and event initiatives, using relevant metrics and data to measure success and make data-driven decisions.
- Prepare and present regular reports to the management team, highlighting key achievements, challenges, and recommendations for improvement.
- Manage the PR and event budget to ensure optimal resource allocation and achieve the desired return on investment (ROI).
- Stay up-to-date with industry trends, best practices, and emerging technologies in the fields of PR and event management, and adapt the company's strategies accordingly.
- Foster a culture of innovation and continuous improvement within the PR and event team.
Required Qualifications:- Bachelor's degree in marketing, communications, public relations, or a related field- Minimum 5 years of experience in PR and event management, with at least 2 years in a leadership or management role- Proven track record of developing and executing successful PR and event strategies for real estate or a similar industry- Excellent communication, networking, and stakeholder management skills- Strong project management and problem-solving abilities- Proficient in using PR and event management tools and platforms- Demonstrated experience in media relations, influencer marketing, and event planning- Ability to work collaboratively with cross-functional teams