- Develop comprehensive sales and marketing strategies to promote our FMCG products across Egypt.
- Establish and lead a marketing department, including hiring and training marketing staff.
- Collaborate with the sales team to align sales and marketing efforts and achieve revenue targets.
- Create and implement marketing campaigns, including digital marketing, advertising, and promotions.
- Conduct market research to identify consumer trends, competitor activities, and opportunities for growth.
- Monitor and analyze sales and marketing performance metrics to track progress and make data-driven decisions.
- Present regular reports to senior management on sales and marketing initiatives and results.
- Conceive and develop efficient and intuitive marketing strategies
- Organize and oversee advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events
- Conduct market research and analysis to evaluate trends, brand awareness and competition ventures
- Initiate and control surveys to assess customer requirements and dedication
- Write copy for diverse marketing distributions (brochures, press releases, website material etc.)
- Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
- Monitor progress of campaigns using various metrics and submit reports of performance
- Collaborate with managers in preparing budgets and monitoring expenses
Proven experience as marketing executive or similar roleGood understanding of market research techniques, data analysis and statistics methodsThorough knowledge of strategic planning principles and marketing best practicesProficient in MS Office and marketing software (e.g. CRM)Familiarity with social media and web analytics (e.g. WebTrends)Excellent communication and people skillsStrong organizational and time-management abilitiesCreativity and commercial awarenessBSc/BA in marketing, business administration or relevant discipline