- Conduct keyword research and use SEO best practices to increase traffic to Waffarha’s website and app.
- Experience using AI tools to boost blog performance
- Experience with executing technical SEO
- Analyze website analytics and PPC initiatives to gauge the success of campaigns.
- Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms.
- Update content and website links for maximum optimization and search engine rankings
- Stay up-to-date with the latest SEO and digital marketing trends and best practices
- Responsible for tracking website performances with BrightEdge and Google Search Console. Perform monitoring of on-page and technical SEO variables
Bachelor’s Degree in Marketing, Business Administration or any relevant.2-4 years of experience in marketing, with a focus on digital products, fintech, loyalty products, or related industries preferred.Creative thinkingStrong analytical and problem-solving skillsHigh Intermediate English skills: writing, reading, speakingSkill in working with customer teams to understand business challenges, develop work plans, and present analysisStrong organizational skillsAbility to utilize and develop additional systems/tools as needed to support project workGood understating of Google Search and Google Analytics