IKTMAL is a consultancy firm specialized in digital products & growth Solutions, and we are looking for ambitions market-researchers to join our team
- Understand well business objectives, key assumptions like expected customer needs, suggested solution and work scope.
- Conduct macro environment analysis using secondary data, PESTLE model …etc.
- Design surveys, conduct meetings / interviews (IDI) to identify customers’ preferences, pains and gains.
- Provide competition analysis which include market offerings, pricing, business models, sales techniques and operation model …etc.
- Interpret and summarize data, formulate reports, make recommendations turn information into actionable items.
- Ability to use business model canvas to represent the best-fit business model.
- Prioritize features and initiatives for product (MoSCoW model).
- Collaborate with UX specialist to have the best MVP features, user flows / journeys, interactive wireframes
- Develop go to market strategy
- Develop the financial forecasting for the new product and set main assumptions
Previous Market Research experience and business research tools acumen like polls, focus groups, surveys …etc.Use efficiently analysis models like PESTLE, Porter, SWOT, Canvas business model …etc.Professional use of word, PowerPoint, excel is a must.Familiarity with tech-startups and digital products is plusAbility to interpret and summarize large amounts of data.Strong communication, analytical and critical thinking skillswilling to continuous learn and go the extra mile to achieve best outcomes.strong command of English is a mustKnowledge of statistical packages (SPSS, SAS or similar) is plusBeing near to Nasr city, Cairo is preferred