- Help identify target audiences and plan media campaigns
- Compare and negotiate rates, ad space and airtime
- Optimize plans and budgets according to the best media mix
- Prepare schedules and adjust when needed
- Experiment with new platforms and channels
- Ensure ads are creative and displayed appropriately
- Monitor costs and return on investment (ROI)
- Knowledge of industry tools such as Facebook Ads Manager, TikTok for business and Google Analytics
- Bachelor's degree in Marketing, Advertising, Business, or related field
- Experience with e-commerce platforms and digital marketing is a plus
Proven experience as Media Buyer or similar role; experience in digital media is preferredFamiliarity with media-buying, planning and researchInterest in following advertising and media trendsStrong analytical skills with the ability to interpret data and make data-driven decisionsExcellent communication and collaboration skillsAbility to manage multiple projects and meet deadlines in a fast-paced environmentOrganizational and multitasking abilitiesAttention to detailCritical thinking skills