Business: BYD Commercial Vehicles

Role Purpose:

The role is responsible for developing and growing BYD Commercial Vehicles business in the assigned market, with end-to-end ownership of market development, customer relationships, business opportunities and local ecosystem development.

This is not a conventional sales position focused only on generating quotations and closing individual deals. The role requires a business builder who can develop the market from the ground up, identify strategic opportunities, establish relationships with key stakeholders, create the conditions for sustainable business growth and coordinate internal and external resources to convert opportunities into long-term business.

The person will act as the commercial owner of the market, representing BYD Commercial Vehicles with customers, government institutions, fleet operators, partners and other relevant stakeholders.

Key Responsibilities:

Market Development & Strategy

* Develop and execute the Commercial Vehicle market-entry and growth strategy for the assigned country.

* Build a clear understanding of the truck and bus market, including market size, segments, applications, customer structure, competitors, pricing and regulatory environment.

* Identify priority market segments and applications where BYD s electric commercial vehicle portfolio can create a strong value proposition.

* Translate market intelligence into concrete commercial priorities, customer targets and business opportunities.

* Develop annual and medium-term market plans, including sales volumes, pipeline, product requirements and key strategic initiatives.

* Continuously assess market developments, competitor activity and customer requirements.

Business Development & Sales

* Build and manage a strong commercial pipeline across buses, light-, medium- and heavy-duty trucks according to market opportunities.

* Identify and develop strategic customers, fleet operators, government entities, municipalities, logistics companies and major private-sector accounts.

* Lead customer engagement from initial opportunity identification through product definition, technical evaluation, commercial proposal, negotiation and order closing.

* Drive pilot projects, demonstrations and reference fleet opportunities to accelerate market acceptance.

* Develop account plans for priority customers and ensure continuous engagement with key decision makers.

* Take ownership of sales targets, pipeline quality, opportunity conversion and commercial performance.

Customer & Key Account Management

* Establish senior-level relationships with key customers and strategic stakeholders.

* Develop a deep understanding of customer operations, fleet requirements, duty cycles and business economics.

* Position BYD as a long-term mobility and fleet-solutions partner rather than only a vehicle supplier.

* Work with customers to develop the appropriate vehicle, charging, financing, service and total-cost-of-ownership solution.

* Maintain ownership of the customer relationship throughout the full commercial lifecycle.

Government & Institutional Relations

* Develop relationships with relevant ministries, municipalities, transport authorities, investment agencies and government institutions.

* Identify public-sector fleet electrification programs, tenders and infrastructure initiatives.

* Support discussions related to EV policy, incentives, localization, public transportation and sustainable mobility.

* Coordinate with regional and corporate stakeholders where senior government engagement is required.

Partner & Ecosystem Development

* Identify and develop the local ecosystem required to support sustainable Commercial Vehicle operations.

* Evaluate potential commercial partners, distributors, service partners, bodybuilders, charging partners, financing institutions and other solution providers.

* Ensure partners are aligned with BYD s commercial strategy, customer requirements and brand standards.

* Support development of local aftersales capability, spare-parts availability and customer-support infrastructure.

* Coordinate internal teams and external partners to ensure customers receive a complete business solution.

Product & Solution Development

* Provide structured market feedback to Product teams regarding vehicle specifications, applications and local requirements.

* Coordinate product homologation, certification and market-specific technical requirements together with the relevant internal teams.

* Support development of vehicle configurations appropriate for local customers and operating conditions.

* Identify body-building, charging and other application requirements and coordinate suitable solutions.

* Participate actively in new-product introduction and launch planning.

TCO & Commercial Solutions

* Develop a strong understanding of the Total Cost of Ownership of electric commercial vehicles versus conventional ICE alternatives.

* Work with customers to understand fleet utilization, energy costs, maintenance costs and operational requirements.

* Coordinate internally to develop competitive and commercially viable TCO proposals.

* Support development of financing, leasing, charging and other solutions required to overcome customer adoption barriers.

* Ensure the commercial team can clearly articulate the financial and operational benefits of BYD solutions.

Customer Service & Operational Coordination

* Work closely with Customer Service to ensure appropriate service coverage, technical support, spare parts and warranty capability.

* Ensure customer-service readiness is considered before vehicle delivery and commercial commitments.

* Coordinate Product, Customer Service, Finance, Logistics, Legal and other functions required to execute opportunities successfully.

* Follow major projects through delivery, commissioning and early fleet operation to ensure customer satisfaction.

* Escalate and resolve commercial or operational issues affecting strategic customers.

Desired Candidate Profile

* Strong experience in automotive, commercial vehicles, transportation, fleet solutions or related industries.

* Proven track record in business development, market development, key-account management or commercial leadership.

* Experience working with fleet customers, government organizations, large corporate customers and/or dealer/distribution networks.

* Good understanding of trucks, buses, fleet operations or transportation businesses.

* Ability to develop new markets and opportunities from an early stage.

* Strong commercial and financial understanding, including pricing, profitability and TCO.

* Ability to work effectively across multiple functions and coordinate complex projects.

* Strong stakeholder-management and negotiation skills.

* Entrepreneurial, hands-on and results-oriented mindset.

* Comfortable operating in a fast-moving and evolving organization.

* Strong English communication skills; Arabic capability is highly desirable.

* Local market knowledge and established business relationships in the respective country would be a strong advantage.

The successful candidate should demonstrate:

* Strong ownership mentality.

* Customer-first thinking.

* Ability to build business rather than simply manage existing accounts.

* Commercial judgement and ability to prioritize.

* Proactive identification of opportunities and problems.

* Ability to work independently while collaborating across a global organization.

* Strong internal coordination and follow-through.

* Structured communication and regular reporting.

* High ethical standards and professional representation of BYD.