UI/UX & CRO Designer (DTC E-commerce)
Our client is looking for a UI/UX & CRO Designer with a background in DTC e-commerce. This person will design and optimize the pages that drive revenue, including landing pages, product pages, collection pages, and quiz funnels. They should have worked in DTC e-commerce to increase conversions, either at a Shopify Plus agency, CRO agency, Klaviyo or email agency, or in-house at a DTC brand. The ideal candidate can identify where shoppers are experiencing friction, translate those insights into strong design solutions, and develop CRO tests to measure whether those changes actually improve performance. They should be comfortable working directly in Shopify or Shopify page builders, and have the generalist design range to assist with emails and other marketing assets too. This is a hands-on role for someone who can move from “here’s the problem” → “here’s the design solution” → “here’s the conversion hypothesis” → “here’s how we test it.”
Need to have qualifications:
- 2+ years UI/UX experience
- Experience designing for DTC e-commerce brands to increase conversions
- Background at a Shopify Plus agency, CRO agency, Klaviyo or email agency, or in-house at a DTC brand
- Strong landing page and product page design
- Experience working directly in Shopify or with Shopify page builders (Replo, Shogun, GemPages, PageFly, or similar)
- Generalist design experience, including email design
- Strong UX principles
- Strong visual design
- Responsive and mobile-first design experience
- Strong Figma skills
- Wireframing and prototyping experience
- User flow experience
- Conversion optimization experience
- A/B testing experience
- Funnel analysis experience
- Analytics experience
- Strong visual hierarchy
- Strong attention to detail
- Excellent English communication
- Highly analytical and creative
Nice to have qualifications:
- Quiz funnel experience (Octane AI, Typeform, or similar)
- Klaviyo experience
- GA4 experience
- Google Tag Manager
- Hotjar or Microsoft Clarity
- Shopify A/B testing tools (Intelligems, Shoplift, or similar)
- VWO or Optimizely
- HTML/CSS knowledge
- Shopify Liquid knowledge
- Paid traffic experience (designing landing pages for Meta or Google ads)
- AI design tools
- AI workflow experience
Responsibilities:
- Design and optimize landing pages, product pages, collection pages, and cart experiences
- Build and edit pages directly in Shopify or Shopify page builders
- Design and optimize quiz funnels that guide shoppers to the right product
- Design landing pages that match paid ad creative and offers
- Identify UX issues and conversion opportunities across the shopping journey
- Analyze user journeys and conversion funnels
- Create wireframes, prototypes, and high-fidelity designs
- Improve navigation, layouts, CTAs, forms, and page structure
- Review heatmaps and session recordings to understand shopper behavior
- Use analytics and user behavior data to inform design decisions
- Develop CRO hypotheses and testing opportunities
- Plan and prioritize A/B tests
- Create design variations for testing
- Review the full funnel and identify areas for improvement
- Work with developers to implement design changes where needed
- Measure and analyze experiment results
- Prioritize opportunities based on impact, confidence, and effort
- Design email campaigns and flows, plus other marketing assets as needed
- Continuously identify ways to improve conversion rates and AOV
- Use AI tools to accelerate research, ideation, design, and CRO workflows