Location: Cairo, Egypt.

Department: Marketing.

Reports To: International Marketing Supervisor.

Employment Type: Full-Time

About Andalusia Ventures

Andalusia Ventures is driving healthcare transformation through innovation, reshaping the healthcare industry from concept to operation. Our subsidiaries form a robust ecosystem focused on patient-centric care, cutting-edge healthcare facilities, and advanced technology solutions.

Job Summary

Responsible for planning, managing, optimizing, and scaling paid digital media campaigns across African markets to generate high-quality leads, patient/referral opportunities, and measurable revenue growth.

Key Responsibilities

• Develop and manage paid media campaigns across Meta, Google, TikTok, and other relevant platforms.
• Plan and optimize media budgets to maximize ROI and lead quality.
• Generate and acquire qualified leads across targeted African markets.
• Optimize targeting, creatives, bidding, placements, and landing pages through continuous testing.
• Monitor campaign performance, including CPL, CPA, CTR, conversion rate, ROAS, and revenue contribution.
• Analyze performance by country, platform, audience, and service to identify growth opportunities.
• Work closely with Marketing, CRM, Business Development, Medical Tourism, and Operations teams to improve lead-to-patient conversion.
• Research market trends, audience behavior, competitors, and new acquisition channels.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 3–6 years of experience in media buying, performance marketing, or digital acquisition.
• Hands-on experience with Meta Ads Manager and Google Ads.
• Proven experience managing and optimizing digital advertising budgets.
• Strong knowledge of lead generation, conversion optimization, analytics, tracking, and attribution.
• Strong analytical and commercial mindset.
• Experience with healthcare, medical tourism, insurance, or international patient acquisition is highly preferred.
• Experience managing campaigns across African or international markets is a strong advantage.
• Excellent English communication skills.

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Apply:

WhatsApp: 01278891242

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