Location: Makram Ebeid, Cairo, Egypt

Experience: 4–6 years

Employment Type: Full-time

We are looking for a highly analytical and results-driven Performance Marketing & Media Buying Lead to own and lead the company's performance marketing and paid media function.

The role is responsible for developing and executing paid acquisition strategies, managing media budgets, optimizing campaign performance, driving customer acquisition and revenue growth, and providing data-driven recommendations to management.

This is a functional ownership role. The successful candidate will take primary ownership of performance marketing and media buying while working closely with Creative, Content, Sales, CRM, and other teams to deliver measurable business results.

1. Performance Marketing Strategy

• Own the overall Performance Marketing & Paid Media strategy in alignment with company objectives.
• Develop customer acquisition strategies across the full marketing funnel.
• Define channel strategies across Meta, Google, TikTok, LinkedIn, and other relevant advertising platforms.
• Identify opportunities to improve acquisition, revenue, and marketing efficiency.
• Develop short- and long-term paid acquisition plans.
• Establish performance targets and KPIs for paid media activities.
• Evaluate new channels, audiences, technologies, and acquisition opportunities.

2. Media Buying & Campaign Management

• Plan, launch, manage, optimize, and scale paid advertising campaigns.
• Manage campaigns across Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, and other relevant platforms.
• Develop audience targeting, segmentation, retargeting, and lookalike strategies.
• Manage campaign budgets and optimize spend allocation.
• Conduct A/B testing across creatives, audiences, offers, placements, landing pages, and bidding strategies.
• Identify underperforming campaigns and implement corrective actions.
• Scale successful campaigns while maintaining target CPA, CAC, ROAS, and profitability.
• Ensure campaigns follow platform policies and best practices.

3. Budget & Business Performance

• Own the paid media budget and recommend allocation across channels and campaigns.
• Monitor advertising spend on a daily, weekly, and monthly basis.
• Forecast leads, customers, revenue, CAC, and ROAS based on budget allocation.
• Make data-driven decisions regarding increasing, reducing, or reallocating media spend.
• Connect advertising performance with actual sales and revenue.

4. Analytics & Performance Optimization

• Monitor and analyze key performance indicators including ROAS, ROI, CAC, CPA, CPL, CTR, CPC, CPM, conversion rate, and revenue.
• Identify performance trends, opportunities, and issues.
• Build and maintain performance dashboards and reporting frameworks.
• Analyze campaign, audience, creative, and funnel performance.
• Translate data into actionable recommendations for business growth.
• Develop a structured testing and optimization framework.

5. Tracking & Attribution

• Ensure accurate tracking and attribution across paid media channels.
• Manage and monitor GA4, Google Tag Manager, Meta Pixel, Meta Conversion API, Google Ads conversion tracking, UTM tracking, and other relevant analytics tools.
• Work with technical teams to resolve tracking and attribution issues.
• Ensure campaign data is reliable and actionable.

6. Creative & Funnel Collaboration

• Work closely with Creative and Content teams to develop high-performing advertising concepts.
• Translate performance data into clear creative recommendations.
• Identify the messages, offers, formats, and creatives that drive the strongest results.
• Collaborate on landing page and conversion rate optimization.
• Work with Sales and CRM teams to understand lead quality, customer conversion, and revenue performance.
• Continuously optimize the complete acquisition funnel.

7. Reporting & Management

• Provide regular performance reports to management.
• Present campaign results, key insights, challenges, and growth opportunities.
• Recommend budget allocation and future marketing strategies.
• Develop monthly and quarterly performance forecasts.
• Communicate risks and opportunities proactively.
• Support management in strategic decisions related to customer acquisition and marketing investment.

8. Market & Competitor Analysis

• Monitor competitors' advertising activities, offers, messaging, and acquisition strategies.
• Stay up to date with advertising platform updates and industry trends.
• Research new media channels, tools, technologies, and growth opportunities.
• Identify opportunities to improve the company's paid acquisition performance.

The role will be measured against business and performance outcomes including:

• Revenue generated through paid media
• ROAS / ROI
• Customer Acquisition Cost (CAC)
• Cost per Acquisition (CPA)
• Cost per Lead (CPL)
• Conversion Rate
• Qualified lead volume and quality
• Marketing budget efficiency
• Customer acquisition growth
• Scalability of paid campaigns
• Contribution of paid media to overall company growth

• 4–6 years of experience in Performance Marketing, Paid Media, or Media Buying.
• Prefer more Males.
• Strong hands-on experience with Meta Ads and Google Ads.
• Proven experience managing and scaling paid advertising campaigns.
• Strong understanding of performance marketing funnels and customer acquisition.
• Experience managing significant advertising budgets.
• Strong analytical and data interpretation skills.
• Experience with campaign testing, optimization, and scaling.
• Strong understanding of attribution, conversion tracking, and marketing analytics.
• Experience with GA4, Google Tag Manager, Meta Pixel, and Conversion API.
• Strong Excel / Google Sheets skills.
• Ability to connect media performance with actual sales and revenue.
• Strong communication and presentation skills.
• Ability to work independently and take ownership of the function.
• Strong commercial mindset with a focus on measurable business results.

The ideal candidate combines strategic thinking with strong hands-on technical expertise.

You should be able to:

• Set and execute performance marketing strategy.
• Guide and challenge media buying strategies.
• Review and improve campaign performance.
• Make data-driven budget decisions.
• Identify the drivers behind performance changes.
• Coach and support team members.
• Communicate results and recommendations clearly to senior management.
• Take ownership of overall performance outcomes.

Location: Makram Ebeid, Cairo, Egypt