Jobs / Sales Jobs / Performance Marketing Lead
On-site Full Time
Nawy -
Egypt , Cairo
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Nawy

Job Details

Employment Full Time
Category Sales
Industry Information Technology and Services
  • Job Summary: Performance Marketing Lead, specializing in media buying, is a critical role within the marketing team, responsible for planning, executing, and optimizing paid media campaigns across various digital platforms. This role requires a strategic thinker with a strong analytical mindset, capable of turning data insights into actionable strategies. The ideal candidate will have a proven track record of managing successful media buying campaigns, with a deep understanding of the digital advertising landscape. They will work closely with cross-functional teams, including creative, analytics, and product teams, to ensure campaigns are aligned with business objectives and deliver measurable results

Job Responsibilities:

  • Develop and manage digital marketing campaigns (Facebook/Instagram, Google Ad Words, ....)
  • Manage media buying activities across multiple channels, including search engines, social media, display networks, and emerging platforms
  • Set up, optimize, and manage paid search campaigns, including keyword research, bid management, ad copy testing, and landing page optimization
  • Utilize social media advertising platforms (e.g., Facebook, Instagram, LinkedIn, Twitter) to reach targeted audiences and achieve campaign goals
  • Analyze campaign data to identify trends, insights, and areas for improvement, and adjust strategies accordingly
  • Manage media buying budgets effectively, ensuring optimal allocation of resources across channels

Requirements

  • 3 to 5 years of hands-on experience in performance marketing, spent millions in paid media budgets annually
  • Proven experience running real estate ad campaigns in the UAE market, with a good understanding of the local audience, competitive landscape, and advertising regulations
  • Strong track record in lead generation, with a focus on lead quality and downstream conversion rather than volume alone
  • Experience working closely with real estate sales teams: running lead audits, speed-to-lead, qualification criteria, and closing the loop between marketing spend and actual sales
  • Hands-on experience with mobile attribution tools such as Adjust (or similar, like AppsFlyer)
  • Solid working knowledge of product and web analytics tools, particularly GA4 and Mixpanel
  • A deep understanding of conversion tracking and how it is set up: pixels and tags, Google Tag Manager, Conversions API, event design, UTM structure, and offline conversion uploads. You should be able to spot and fix a broken setup with product team, not just read the dashboard
  • Analytical and comfortable with data; you can pull, question, and reconcile numbers across platforms
  • Clear communicator who can work across marketing, sales, product, and data teams
  • ⁠Strongly data-driven mindset: you make decisions based on evidence, not gut feeling, and can clearly explain the "why" behind every optimization
  • Fluent English is a must

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About Nawy
Egypt, Cairo
Information Technology and Services
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