Job Purpose:To drive the strategic footprint and market penetration of Infinity Corp’s BTL services, identifying new geographic, industry, and strategic market opportunities to expand our client portfolio and operational reach across regional markets. Key Responsibilities:· Market Expansion Strategy & Planning:o Identify and evaluate new market segments, regional territories, and industry verticals for BTL, exhibition, and corporate event solutions.o Conduct feasibility studies, competitive analyses, and market demand assessments to validate expansion opportunities.o Formulate actionable market entry strategies, revenue models, and growth roadmaps.· Strategic Partnerships & Alliance Building:o Build and nurture high-level strategic partnerships with venue managers, trade show organizers, local agencies, and production partners in target expansion areas.o Negotiate commercial agreements and vendor partnerships to ensure operational readiness in new locations.o Pitch Infinity Corp’s BTL capabilities to major corporate accounts and government/semi-government entities in new markets.· Cross-Functional Execution & Scalability:o Work closely with the operations, creative, and production teams to ensure service delivery can scale efficiently into new territories.o Monitor expansion performance metrics, key performance indicators (KPIs), and ROI across all newly launched initiatives.o Hand over established accounts and market setups to regional Account Management and Operations teams.· Key Competencies:o Strong strategic vision with a proven track record of entering new markets or launching new business lines.o Deep understanding of BTL operations, event logistics, and regional trade show ecosystems.o Advanced contract negotiation, deal structuring, and corporate presentation skills.· Professional Skills:o Strong financial acumen, market modeling capabilities, and willingness to travel as required for expansion activities.