Genpact is an agentic and advanced technology solutions company. We leverage process intelligence and artificial intelligence to deliver measurable outcomes. With a strong partner ecosystem and decades of client trust, we provide innovative solutions that transform how businesses run. Powered by a team with an active learning mindset and client centricity at its core, we deliver lasting value for the world’s leading enterprises.
Responsibilities Develop, execute, and optimize digital marketing campaigns across multiple online channels to drive engagement and lead generation. Monitor and analyze campaign performance metrics to identify trends, insights, and areas for improvement. Manage social media platforms and create compelling content to engage target audiences effectively. Collaborate with cross-functional teams to ensure digital marketing strategies align with broader marketing objectives. Track and report on key performance indicators (KPIs) to measure the effectiveness of digital initiatives. Support the implementation of digital marketing tools and platforms to enhance campaign execution and tracking. Stay updated on industry trends, emerging digital marketing techniques, and best practices to drive innovation.
Qualifications:Background in sales, account management, digital marketing, media sales, or online advertising Strong knowledge of social media, digital advertising, and self-serve advertising platforms. Excellent communication, leadership, and stakeholder management skills. Bachelor's degree and English proficiency at B2 level or above.