About the Role BRG Cloud POS is looking for a highly experienced, hands-on Senior Growth & Product Marketing Lead to build and develop our Growth & Product Marketing function, with a primary focus on the Saudi Arabian market. This is a fully remote, full-time position based in Egypt. This is not a traditional Social Media or Content Marketing role. We are looking for someone who can take ownership of customer acquisition, B2B lead generation, product positioning, go-to-market strategy, performance marketing, and measurable pipeline and revenue contribution. The role will work closely with Management, Product, and B2B Sales. Market → Positioning → Demand → Qualified Leads → Sales Pipeline → Customers → Revenue Key Responsibilities Build and execute BRG's growth and customer acquisition strategy. Generate high-quality B2B leads and qualified sales opportunities. Develop and optimize paid acquisition campaigns across relevant digital channels. Own and improve CPL, CPQL, CAC, conversion rates, ROI and ROAS. Identify and test new acquisition channels, audiences, offers and campaigns. Develop ICPs, buyer personas and target market segmentation. Develop product positioning, messaging and value propositions. Translate product features into clear business value for different customer segments. Develop sector-specific marketing strategies for restaurants, cafés, salons, retail, corporate services and other B2B sectors. Build and execute Go-To-Market strategies for new products, features and market opportunities. Conduct market, customer and competitor research. Identify prospective businesses and support targeted B2B prospecting. Develop campaign concepts, content, creatives, hooks, offers and calls-to-action. Coordinate or produce marketing creatives using modern design and AI tools. Work closely with B2B Sales to improve lead quality and conversion. Develop sales enablement materials including product presentations, use cases, sales decks and competitor positioning. Analyze Won/Lost feedback and use insights to improve marketing and product positioning. Track marketing performance from campaign and lead generation through sales opportunities, customers and revenue. Build clear marketing dashboards and provide actionable performance reports to management. Key Performance Indicators Performance will be measured based on commercial impact, including:Qualified Leads Generated Cost Per Qualified Lead (CPQL) Sales Opportunities Generated Marketing-Generated Pipeline Customer Acquisition Cost (CAC) Lead-to-Opportunity Conversion Rate Customers Generated Marketing-Generated Revenue Campaign ROI / ROASProduct and GTM Performance Requirements7+ years of relevant marketing experience. Strong experience in B2B Growth Marketing and/or Product Marketing. Proven hands-on experience in lead generation and customer acquisition. Strong Performance Marketing and paid acquisition experience. Experience with B2B Saa S, technology solutions, POS, ERP, business software or similar products is highly preferred. Strong understanding of B2B sales funnels, CRM and marketing attribution. Experience developing ICPs, positioning, messaging and GTM strategies. Strong analytical and data-driven decision-making skills. Ability to demonstrate measurable marketing and growth achievements. Ability to work closely with Sales and Product teams. Leadership experience or demonstrated ability to build and own a marketing function. Arabic fluency and good professional English. Saudi Arabia or GCC B2B market experience is highly preferred. We especially want to hear from candidates who can demonstrate measurable achievements such as:Revenue or sales pipeline generated CAC / CPL reduction Conversion-rate improvement ROAS improvement Paid media budgets managed Successful product or Saa S launches Growth in B2B customer acquisition Expansion into new markets or sectors Please be prepared to discuss actual numbers and measurable outcomes from your previous experience.