Company Description

Speakol is a leading content discovery and native advertising network in the MENA region. The company enables advertisers to effectively reach potential customers while helping publishers enhance user engagement and monetize their digital presence. Speakol has established partnerships with over 500 publishers and reputable brands across the region.

Speakol operates as part of the TMG Online Branch in Egypt and KSA, supporting the Group’s digital and online business operations across both markets, with a strong presence in Cairo and Riyadh.

Performance Marketing Supervisor

We are looking for an experienced Performance Marketing Supervisor to join our Marketing team. The ideal candidate will combine strong hands-on performance marketing expertise with team leadership capabilities, taking ownership of campaign performance, budget optimization, and overall digital marketing results.

Department: Marketing

Location: Madinaty & Dokki – working between both branches

Employment Type: Full-Time

Key Responsibilities

Lead and supervise the day-to-day activities of the Performance Marketing team. Develop, implement, and optimize performance marketing strategies aligned with business objectives and growth targets. Manage and optimize digital campaigns across Google Ads, Meta Ads (Facebook & Instagram), Tik Tok, and other relevant platforms. Monitor campaign performance, including CPL, CPA, ROAS, conversion rates, lead quality, and overall ROI. Manage marketing budgets and ensure effective allocation across channels to maximize performance and return on investment. Analyze campaign and audience data to identify performance gaps, trends, and growth opportunities. Prepare regular performance reports and dashboards, providing management with clear insights and actionable recommendations. Work closely with Content, Creative, Sales, and other relevant teams to ensure campaigns are aligned with business and commercial objectives. Continuously test audiences, creatives, channels, bidding strategies, and campaign structures to improve results. Monitor market trends, competitor activities, and emerging digital marketing opportunities. Set clear objectives and KPIs for team members and follow up on their performance. Coach, mentor, and provide technical guidance to Performance Marketing Specialists and junior team members. Ensure campaigns are delivered on time, within budget, and according to agreed performance targets.

Qualifications

Bachelor's degree in Marketing, Business Administration, or a related field. Minimum of 5+ years of experience in Performance Marketing, with solid hands-on campaign management experience. Previous experience in a Senior or Supervisory role is highly preferred. Strong hands-on experience with Google Ads, Meta Ads, Tik Tok Ads, and digital analytics tools. Strong understanding of performance metrics including CPL, CPA, CAC, ROAS, conversion rates, and ROI. Proven experience managing and optimizing significant marketing budgets. Strong analytical and problem-solving skills with the ability to translate data into business decisions. Strong leadership, coaching, and team management capabilities. Excellent communication, presentation, and reporting skills. Ability to work in a fast-paced, target-driven environment. Experience in Real Estate or Marketing/Advertising Agencies is highly preferred.