About Al-Futtaim Group

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day.

Overview of the role

The Head of Marketing role is pivotal in driving the development and execution of integrated marketing strategies across various operated assets, ensuring strong brand positioning and customer engagement. The role is designed to enhance commercial performance, focusing on destination marketing, strategic partnerships, and digital transformation initiatives to strengthen brand equity, increase footfall, and support leasing and sales objectives. Operating in a dynamic and competitive real estate environment, this position requires continuous adaptation to evolving market trends, consumer behaviors, and technological advancements.

What you will do

Strategic planning and execution
Develop and execute comprehensive marketing strategies and annual marketing plans for all operated assets, ensuring alignment with business objectives, brand positioning, and commercial priorities.
Conduct market research and competitive analysis to identify consumer trends, emerging opportunities, and market dynamics.
Translate market insights into actionable marketing initiatives that support asset performance and long-term growth.
Lead destination marketing initiatives, events, activations, and experiential campaigns to enhance customer engagement and increase visitation.

Partnerships and sponsorships
Establish and manage strategic sponsorships, partnerships, and collaborations with brands, local businesses, and community organizations.
Enhance visibility, customer engagement, and revenue generation opportunities through strategic partnerships.
Drive sponsorship revenue and measure partnership effectiveness.

Customer experience and feedback
Design and implement customer feedback and experience measurement programs to identify service improvement opportunities.
Enhance resident, tenant, and visitor satisfaction through targeted initiatives.
Resolve customer pain points and improve satisfaction scores.

Digital transformation
Lead the digital transformation of the marketing function by implementing innovative technologies and digital platforms.
Establish digital marketing governance, standards, and operating procedures.
Drive continuous improvement initiatives that enhance operational efficiency and marketing effectiveness.

Mall and retail asset management
Develop and execute a compelling marketing strategy for retail and mall assets to maintain market leadership.
Support asset management objectives, leasing performance, and revenue growth.
Enhance destination appeal and measure mall brand perception.

Innovation and culture building
Foster a culture of innovation by identifying emerging marketing technologies and trends.
Implement continuous improvement initiatives to enhance operational efficiency and customer engagement.
Encourage adoption of new technologies and drive marketing effectiveness through innovative practices.

Required skills to be successful

• Expertise in strategic marketing and brand management.
• Proficiency in digital marketing and marketing technology.
• Strong skills in customer experience management and market research.
• Ability to develop and manage partnership and sponsorship relationships.

What qualifies you for the role

• Bachelor's degree in marketing, business administration, communications, or a related discipline.
• Preferred postgraduate qualification in marketing, business, or a related field.
• 15 to 20 years of progressive experience in marketing, brand management, destination marketing, or commercial marketing leadership roles.
• Proven experience in developing and executing integrated marketing strategies within real estate, retail, hospitality, mixed-use developments, or customer-centric industries.

About Al-Futtaim Group Real Estate

The real estate development and operations arm of Al-Futtaim, Al-Futtaim Group Real Estate is responsible for a multi-billion-dollar portfolio across MENA. With high-quality residential, business, retail, tourism, educational and healthcare developments, the master developer caters to the diverse needs of cities and communities in the region. From origination, conception, development, sales, procurement and construction of mega-projects and the leasing, operation and management of these projects after completion, Al-Futtaim Group Real Estate (AFGRE) has been developing and managing owned landbanks, unlocking the economic potential of the region and contributing to future development for more than 40 years.

Our focus is to enable and invest in meaningful relationships to make our properties the best places to live and work, build additional products and services and enable partnerships to create true value to our customers throughout their entire experience with us.

AFGRE is responsible for master planning of all projects in its portfolio, including two large scale mixed use destinations: Dubai Festival City and Cairo Festival City.