Company Description EFQM is dedicated to helping organizations achieve sustained excellence through its globally recognized methodologies, EFQM Model, and technology. By collaborating with leaders, EFQM focuses on driving improvement in organizational priorities, purpose, and workforce. The organization offers a comprehensive suite of training, products, and services tailored to foster positive performance and meaningful outcomes. Known for its innovative and forward-thinking approach, EFQM supports organizations in navigating cultural change and digital transformation to meet the needs of stakeholders and contribute to societal progress.
Role Description This is an on-site, full-time position as a Search Engine Optimization (SEO) Specialist based in Cairo, Egypt. The SEO Specialist will be responsible for improving the company's online visibility by conducting keyword research, analyzing data, optimizing website content, and staying updated with the latest SEO best practices. Responsibilities include developing and implementing SEO strategies, monitoring analytics to assess performance, creating technical SEO reports, and collaborating closely with content creators and web developers to adhere to SEO goals.
Qualifications Proficiency in keyword research, competitor analysis, and using SEO tools (e.g., Google Analytics, SEMrush, Ahrefs, Moz). Experience in on-page and off-page optimization, backlink strategy, and driving organic traffic growth. Understanding of technical SEO, including site audits, improving page speed, site structure, and troubleshooting. Ability to analyze data and translate metrics into actionable insights to enhance performance. Strong communication and collaboration skills for working with content teams, developers, and other stakeholders. Knowledge of HTML, CSS, and basic website functionality is a plus. Bachelor’s degree in Marketing, Computer Science, or a related field preferred, with prior experience in SEO or digital marketing.