The Sr. Marketing & Communication Executive will be responsible for developing and executing brand strategies for multiple brands within the portfolio.
Key Responsibilities-Brand Strategy & Management Develop, implement, and oversee brand strategies for multiple brands, ensuring alignment with overall business goals. Maintain and strengthen brand identity, positioning, and messaging across all touchpoints. Monitor brand performance, market trends, and competitor activity to inform strategy.- Marketing & Campaign Oversight Plan, coordinate, and oversee marketing campaigns across digital, offline, and experiential channels. Ensure campaigns deliver measurable results and align with brand objectives. Collaborate with internal teams and external agencies to execute campaigns effectively.- Digital & Content Strategy Guide digital marketing initiatives, including social media, email marketing, SEO, and website content, to support brand objectives. Use analytics and performance metrics to optimize campaigns and enhance ROI.- Stakeholder & Agency Management Collaborate with sales, product, and other internal teams to ensure marketing strategies support business goals. Manage relationships with external agencies, vendors, and partners, ensuring high-quality deliverables.- Market Insights & Innovation Conduct market research and analyze customer insights to inform brand strategies. Identify emerging trends and innovative marketing approaches to maintain brand relevance.- Budget & Resource Management Develop marketing budgets for each brand and allocate resources effectively. Track campaign spend to ensure budget adherence and optimize resource utilization.- Reporting & Performance Measurement Track KPIs such as brand awareness, market share, customer engagement, and campaign performance. Prepare regular performance reports and provide actionable insights to senior management.- Collaboration & Communication- Internal Work closely with marketing, sales, product, and other departments to ensure strategic alignment. Support internal communication initiatives as needed.- External Engage with media, PR agencies, vendors, and event partners to manage brand representation. Participate in industry events and professional networks to stay informed of trends.
- Requirements Bachelor’s degree in Marketing, Communications, Business, or a related field. Minimum 3–6 years of experience in & Communication brand management. Proven track record of successfully managing brands and executing marketing strategies.