The Traditional Marketing Specialist plays a key role in supporting the development and execution of marketing plans and strategies. This position focuses on using traditional marketing channels—such as print, TV, radio, direct mail, and outdoor advertising—to promote products and services, build brand awareness, and drive customer engagement. The specialist will work closely with other marketing team members to ensure consistency across all marketing efforts and contribute to achieving overall business goals. Key Responsibilities:Support BTL marketing communications through direct promotional activities. Coordinate with the creative team to produce printed materials like flyers and posters. Review BTL invoices and ensure quality of delivered materials. Follow up on voucher-related issues at regional stores. Negotiate with production houses to secure the best deals. Manage store opening promotions and marketing activities for new locations. Conduct market research on competitor strategies. Ensure alignment between digital and traditional marketing content. Update promotional content across multiple platforms in a timely manner. Assist with marketing optimizations and performance analysis. Collaborate with the commercial team to ensure promotions are executed successfully. Support sales teams in identifying new revenue opportunities. Requirements:Bachelor’s degree 1-2 years experience Excellent command of the English language. Price comparison skills to forecast and identify trends and challenges Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.