- Develop and implement comprehensive marketing strategies to promote university programs and initiatives.
- Coordinate and execute digital marketing campaigns across various platforms, including social media, email, and web.
- Collaborate with academic and administrative departments to align marketing efforts with institutional goals.
- Create engaging content for print, web, and social media channels to enhance brand visibility.
- Monitor and analyze the effectiveness of marketing campaigns, providing actionable insights and recommendations.
- Organize and participate in university events, open days, and outreach activities to attract prospective students.
- Manage relationships with external vendors, media agencies, and partners to maximize promotional opportunities.
- Support the development and maintenance of the university’s website and digital presence.
- Conduct market research to identify trends, competitor activities, and opportunities for growth.
- Ensure all marketing materials adhere to the university’s brand guidelines and messaging standards.
Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.2-3 years of proven experience in marketing, preferably within the education or non-profit sector.Strong understanding of digital marketing tools and platforms.Excellent written and verbal communication skills.Demonstrated ability to manage multiple projects and meet deadlines.Creative thinker with strong problem-solving skills.Experience with content creation and social media management.Ability to work collaboratively in a team-oriented environment.Strong analytical skills with the ability to interpret data and metrics.Willingness to work on-site and participate in university events as required.Proficiency in design tools such as Canva or Photoshop. Knowledge of digital marketing tools such as Google Ads.Strong organizational skills with the ability to manage time and handle multiple projectssimultaneously.