Job Summary:
We are seeking a dynamic Product Marketing Specialist to join our marketing team. This role is essential for driving product success through market research, strategic planning, and cross-functional collaboration. You will play a vital role in enhancing our product offerings and ensuring they meet customer needs and market demands.
Key Responsibilities:
• Conduct comprehensive market studies to gather and analyze feedback for improving existing products. Utilize insights to inform product enhancements.
• Assist in developing and implementing strategies for various product categories. Participate in quarterly trend analyses to identify opportunities and threats in the market.
• Work closely with the R&D team to explore and recommend solutions for material substitutions and product enhancements, ensuring innovation and quality.
• Research and analyze competitor pricing and positioning to ensure our products remain competitive and aligned with market standards.
• Participate in monthly catalog planning sessions to ensure the proper placement and visibility of products, enhancing customer engagement and sales.
• Help determine optimal launch dates for new products based on market demands, seasonal trends, and internal readiness.
• Analyze customer feedback and market trends to identify opportunities for product innovation and improvement. Collaborate with teams to implement findings.