- Perform research on current benchmark trends and audience preferences
- Design and implement social media strategy to align with business goals
- Set specific objectives and report on ROI
- Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
- Monitor SEO and web traffic metrics
- Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
- Communicate with followers, respond to queries in a timely manner and monitor customer reviews
- Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
- Suggest and implement new features to develop brand awareness, like promotions and competitions
- Stay up-to-date with current technologies and trends in social media, design tools and applications
Proven work experience as a Social media managerHands on experience in content managementExcellent copywriting skillsAbility to deliver creative content (text, image and video)Solid knowledge of SEO, keyword research and Google AnalyticsKnowledge of online marketing channelsFamiliarity with web designExcellent communication skillsAnalytical and multitasking skillsBSc degree in Marketing or relevant field