Job Purpose
To ensure maximum utilization of ET licenses and subsequent agreements to drive value for ET through establishing preferential treatment within NTRA and all governmental authorities. Proactive influence and negotiations with other operators and authorities while promoting internal understanding and appreciation of regulatory environment.
Report To Position Name
< Establish preferential treatment for Etisalat Misr with NTRA, CPA & Social Affairs\:>
Managing ET relationship and partnership with Regulatory Authority.
Leading ET relationship with Ministry of social solidarity.
Leading ET relationship with the Consumer Protection Authorities.
Managing ET Commercial license obligations.
Full Utilizing ET license commercial rights.
Setting up a competitive intelligence unit to secure insider information through establishing diversified network of contacts.
Influence NTRA’s position favourably to establish ET retail market leadership.
Provide feedback to NTRA’s comments and complaints regarding ET.
Provide feedback to Social Affairs comments and obligation regarding ET.
Provide feedback to CPA comments and obligation regarding ET.
Operations Management>\:
Lead the introduction of ET Commercial Propositions\:
Etisalat Telecom Propositions.
Ensure compliance with license and subsequent agreements while introducing commercial promotions & tariffs.
Provide input on regulatory requirements within the process of product developments
Advise internal stakeholders on potential competitive P&S launches.
Lead the discussion for all Commercial propositions’ approvals/new concepts for the below segments with the NTRA ensuring market leadership.
Introduce a new concept to the market and engage the regulator to approve it,
EX\: -
Coins Concept.
BNPL through Emerald lines.
Telecom cash back concept.
Convert MI to voice concept.
Ensure ET leadership & help securing double digit growth in consumer revenue.
Consumer Segments\: -
Young Professional.
Mass.
Youth.
Mobile internet.
VAS.
Channel Marketing.
Consumer CVM.
High value.
Connectivity.
Digital.
Terminals.
Life style.
EBU\: -
SME.
Large.
Governmental.
EBU CVM.
Etisalat Non-Telecom Propositions (E-Commerce).
Ensure compliance with NTRA Regulations while introducing ET cash promotions & tariffs.
Ensure ET cash Market leadership
Etisalat ADSL & Fixed Propositions.
Ensure compliance with Fixed license and subsequent agreements while introducing commercial promotions & tariffs.
Ensure ET leadership & help securing double-digit growth in consumer revenue.
Provide input on regulatory requirements within the process of product developments
Ensure ET leadership in the VDSL, Fixed and triple play market.
Manage the price-up exercise with the NTRA\:
Provide input on regulatory requirements within the process of price developments based on the market situation
Ensure ET leadership & maximum benefit for the current running bundles to generate more revenue.
Manage & Secure Raffles approvals with the Ministry of Social Solidarity
Design new process for raffle management.
Ensure the implementation of new raffle management model creating significant savings on raffles.
Managing Raffles Operations.
Ensure the implementation of Raffles Operations Committee rules for all ET raffles & all Aggregators raffles.
Managing CPA Requests\:
Manage the communication between ET & CPA to ensure consistency of message & position.
Manage & Secure Raffles approvals with the CPA.
Design new process for raffle handling to match CPA rules.
< Regulations Management>\:
Value Added Services Regulations\:
Work with all internal stakeholders in regulating ET Short codes.
Work closely with the NTRA to ensure VAS regulations are in place insuring ET best interest.
Update NTRA with all New Short codes.
Ensure VAS Payments due to NTRA are made within agreed timeframes.
Advise internal stakeholders on potential competitive ET cash launches.
Ensure ET cash Market leadership
Support Commercial Team in achieving their Budget through acquiring timely approvals.
Manage NTRA’s response towards Etisalat Misr Mobile Money violation incidents.
Provide input on regulatory requirements within Mobile Money process along with other Operators.
Negotiate with the Central Bank.
Improving ET relationship with the Compliance Team within the Regulatory Authority.
Ensure consistent communication in a timely manner within the Compliance team within the Regulator Authority
Ensure compliance with Etisalat Cash Propositions Approvals while introducing New market moves.
Ensure Compliance across all touch points (Social Media, SMS, Website, CC & Retails) and ensure a proper communication is taking place.
Anticipate and manage NTRA’s response towards Etisalat Cash violation incidents.
Review Competition Propositions & Escalate Violated incidents to the Regulator Authority.
Provide feedback to NTRA’s comments and complaints regarding ET.
Escalates or influences upwards problems/ issues needing significant decisions.
Manage MNP Regulations (Consumer & Corporate) with the NTRA\:
Ensure Compliance with License and subsequent agreements for MNP process
Ensure ET best interest while introducing any change in MNP process
Negotiate ET MNP penalties with the NTRA to reduce the penalties amounts.
Work closely with the internal teams (Compliance, Operations, IT & Commercial) to enhance the MNP work flow to avoid the NTRA penalties.
Manage FNB Regulations (Consumer & Corporate) with the NTRA\:
Ensure Compliance with License and subsequent agreements for FNB process
Ensure ET best interest while introducing any change in FNB process
Manage C-name Regulations with the NTRA\:
Ensure Compliance with License and subsequent agreements for C-name process
< Reporting Management>\:
VOIP Fighting\: -
Ensure Compliance with license and subsequent agreements for leading anti-bypass initiatives.
Work with the NTRA to regulate VOIP fighting traffic via Mobile
Work with the NTRA to regulate VOIP filter traffic via internet
Lead the interactions with the NTRA to develop the new profiling criteria (VOIP/SMS) suitable for ET Misr interests
Ensure compliance with the NTRA regulations regarding Illegal Traffic profiling (VOIP/SMS)
Provide the NTRA with the illegal Traffic & VOIP/SMS filter regular reports
Work with the NTRA to regulate SMS leakage traffic via Mobile.
Lead the Governmental Initiatives\: -
Work with the NTRA to implement/support governmental projects related to telecom sector.
Ensure Etisalat best interest from the governmental projects/initiatives.