- Support in setting the media buying budget, strategy and scope.
- Participate in brainstorming sessions to take part in the visualization of major campaigns’ concepts (on which a significant ads budget will be spent).
- Oversee social media content and asses its relevancy to the set media buying strategy, then provide a constructive feedback (in major campaigns solely).
- Set ads KPIs according to clients’ specializations (when called for).
- Measure major social media ad campaigns’ success (by stats and facts).
- Estimate the results/outcome of the run ads according to their budgets.
- Identify target audiences/segments along with their needs, preferences and behaviors.
- Monitor and optimize running ads to boost their performances further (according to insights) .
- Regularly check costs and ROIs (return on investment) .
- Collaborate with internal teams to obtain the outputs needed to achieve the set strategic media buying objectives.
- Create forms and filter the collected data to send them to the concerned stakeholders (e.g. lead generation campaigns, etc.).
- Provide reports about the performance of each run ad throughout the month (preferable to be in the form of a monthly report).
- Constantly research media buying field to stay up-to-date with latest technicalities/trends.
Bachelor's degree any.Previous experience working in the Gulf areaProven work experience 5+ in similar role.Excellent communication and presentation skills.