Responsibilities

· Develop all marketing content initiatives to ensure customer engagement, brand consistency and a positive customer experience.

· Creating, improving and maintaining content to achieve the business goals.

· Share content to raise brand awareness and monitoring web traffic and metrics to identify best practices.

· Writing press releases and editorial publications in both Arabic and English that support Campaign initiatives and messaging.

· Writing letters and other media content daily.

· Creation, development and update of messaging materials as part of communications team and Campaign strategy.

· Partnership with outreach staff members on supporting events and speakers.

· Prepare content/materials for external meetings and speaking engagements (i.e., research briefings, speeches, PowerPoint presentations, talking points, etc.).

· Support of campaign messaging efforts through social media, website and digital communications as needed.

· Monitor trends in Social Media tools, applications, channels, design and strategy.

· Analyze campaigns and translate qualitative data into recommendations and plans for revising the Social Media campaigns.

Qualifications

• Bachelor’s degree in communications, journalism, English or related field.

• 3-5 years of experience in media relations, journalism, communications or related field.

• Portfolio of published articles

• Excellent Arabic and English writing skills.

• Demonstrated skill in proactively building relationships with reporters and editors, and in successfully positioning issues with the media to achieve high impact placements.

• Excellent interpersonal skills, ability to listen well and positively represent the company and its mission

• Great research, organizational, and learning skills

• Familiarity with keyword placement and other SEO best practices

• Strong research skills

• Good understanding of social media KPIs