⚠️ Please read carefully before applying.
We are looking for an experienced Growth Marketing Manager with strong hands-on experience in B2C mobile app growth, user acquisition, retention, and subscription monetization.
This is not a traditional digital marketing role. We are particularly interested in candidates who can demonstrate measurable mobile app growth results — including the apps they worked on, the numbers before and after, and the actions they personally took to achieve those results.

???? Position: Growth Marketing Manager???? Location: 100% Remote, Based in Egypt???? Job Type: Full‑time???? Contract Type: Long-term project-based role with ongoing extension based on project continuity and performance???? Salary: Competitive USD Salary – Get paid in USD.???? Language: Excellent English communication skills are mandatory for this client-facing role.???? Working Hours: Aligned with the USA time zone???? Start Date: Immediate???? Working Days: Monday to Friday

???? About the Role You will take ownership of the full growth funnel for a consumer mobile application — from user acquisition and activation to engagement, retention, and monetization.
The role is focused on significantly scaling the active user base while building and optimizing a sustainable monetization engine that converts free users into monthly and annual paying subscribers.
This is a highly hands-on, outcomes-driven role for someone who has previously delivered measurable growth for B2C mobile applications.


???? Key Responsibilities Own and execute the full B2C mobile app growth strategy across acquisition, activation, engagement, retention, and monetization. Develop a clear channel-by-channel strategy to significantly grow the app's active user base. Plan, launch, manage, and optimize paid user acquisition campaigns across Meta, Tik Tok, Google App Campaigns, Apple Search Ads, and other relevant channels. Manage acquisition performance against key metrics including CAC, LTV, ROAS, and payback period. Lead App Store Optimization (ASO) across keywords, app-store listings, creatives, ratings, reviews, and localization. Design and optimize the freemium-to-paid subscription funnel, including monthly and annual subscription plans. Work closely with Product to determine which features remain free and which should sit behind the paywall based on user behavior, data, competitive benchmarking, and willingness-to-pay signals. Own and test subscription pricing, packages, tiers, offers, and regional pricing strategies. Design and run structured A/B tests across onboarding, activation flows, paywalls, pricing, messaging, and subscription offers. Analyze and improve activation, engagement, and retention throughout the customer lifecycle. Build and maintain growth dashboards covering MAU, DAU, activation, retention, free-to-paid conversion, ARPU, LTV, CAC, and ROAS. Own lifecycle and re-engagement initiatives across push notifications, email, and in-app messaging. Stay current with mobile attribution, privacy, and platform developments including ATT, SKAdNetwork/SKAN, and related mobile measurement changes. Regularly report growth performance, experiments, insights, and recommendations to leadership.

???? Required Qualifications Strong hands-on experience in B2C mobile app growth. Proven experience scaling consumer mobile applications with measurable results. Ability to demonstrate previous growth achievements using clear before-and-after metrics. Strong experience with paid mobile user acquisition. Hands-on experience with channels such as Meta, Tik Tok, Google App Campaigns, and Apple Search Ads. Strong understanding of CAC, LTV, ROAS, payback period, cohort analysis, and mobile growth economics. Experience with freemium and/or subscription-based mobile products. Proven experience improving free-to-paid and/or trial-to-paid conversion. Experience working on paywalls, subscription pricing, packaging, or monetization experiments. Strong understanding of mobile app activation, engagement, and retention. Experience designing and running structured growth and product experiments. Strong analytical mindset with the ability to make decisions based on data. Experience with mobile analytics, attribution, and subscription platforms such as Apps Flyer, Adjust, Firebase, Amplitude, Mixpanel, Revenue Cat, or similar tools is highly valuable.

????Nice to Have Experience growing mobile applications within wellness, health, fitness, mindfulness, lifestyle, consumer subscription, or other high-engagement B2C categories.

????Why Join Fekra????? ISO-Certified & ISTQB Platinum Partner – Be part of a globally recognized company.???? 100% Remote – Work from anywhere!???? Competitive Salary???? Exciting Projects – Work on cutting-edge fintech and cloud-based applications.???? Career Growth – Enjoy continuous learning and professional development.???? Flexible Work Options – Part-time and full-time remote opportunities.???? Collaborative Culture – Join a dynamic, supportive, and innovative team.