Account Manager | Media Buying Agency
Results-driven Account Manager with hands-on experience managing client relationships from acquisition to campaign execution in a performance-focused media buying agency. Acting as the primary point of contact between clients and the media buying team, ensuring smooth communication and campaign alignment at every stage.
Key Responsibilities:
Identify and acquire new clients, presenting the agency's media buying capabilities and value proposition Conduct discovery meetings with prospective and existing clients to understand business goals, target audience, and campaign requirements Translate client objectives into clear campaign briefs for the media buying team Serve as the main liaison between clients and internal media buying teams throughout the campaign lifecycle Monitor campaign performance on a daily basis across relevant platforms (Meta, Google Ads, Tik Tok, etc.) Analyze performance data to identify trends, opportunities, and areas for optimization Develop and adjust action plans based on performance insights to maximize ROI and achieve client KPIsPrepare and present performance reports and campaign updates to clients on a regular basis Manage client expectations and ensure timely resolution of any issues or concerns Build long-term client relationships that drive retention and account growth