At Alorica, we exist to make lives better…one interaction at a time by creating insanely great customer experiences. We’re looking for a talented Digital Marketing Manager to join our growing marketing team. In this role you will lead the strategy and execution of digital marketing initiatives, marketing technology, and data systems across the Global Marketing Organization (GMO). Not only will you need a strong digital background with a well-developed understanding of customer behavior, but also the ability to create a strong case built on data (consumer trends, competitive landscape, best in class experiences, analytics). You will act as the Subject Matter Expert for Alorica’s digital and demand gen initiatives and make continual improvements to the customer lifecycle journey across account-based marketing, vertical, and brand campaigns. Since you’re a team player, this will also mean working collaboratively with Creative, Marketing Managers, IT, and Internal Clients to collaborate, identify, design and implement effective, engaging solutions.
Responsibilities: Optimize the customer lifecycle and lead management process including documentation of campaign execution, leads management, automation, and process flows. Help improve scoring models and lifecycle management by facilitating sales handoff, prioritization, and automated nurture programs Own the management, strategy, and execution of Alorica’s paid media programs in close partnership with our agency, including hands‑on oversight across multi‑channel campaigns (e.g., search, social, display, native, retargeting, etc.), with a focus on performance optimization and pipeline impact Lead the strategy, creation, and execution of nurture and drip campaigns across the buyer journey, partnering cross‑functionally to drive lead progression, continuously test and optimize messaging, cadence, and channels, and improve conversion and engagement over time Drive adoption of AI-enabled marketing solutions and automation frameworks and partner with enterprise teams to align on standards and architecture Enable marketing teams to efficiently execute campaigns through scalable systems, develop reusable templates and automation patterns, and improve speed and quality of campaign deployment Oversee testing and implementation of campaigns to actively analyze targeting and segmentation, advertising creative, landing pages, and positioning to increase ROI and drive volume. Research and present new developments and opportunities for ongoing campaign optimization Stay up-to-date on the latest digital platforms and approaches for analytics and data collection including cookie, third party pixels, etc. in compliance with local and global regulations and requirements
Qualifications: B. A. degree in Business, Marketing, Communications or related field3-5 years experience of digital marketing experience Comfortable with key Mar Tech stack: Hub Spot, Demandbase, Word Press, GA4, Looker, Funnel.io, Apollo, Linked In Sales Navigator, and others Proven experience launching, executing, and optimizing creative marketing programs that help drive revenue Exceptional collaboration, teamwork and interpersonal skills while always championing the user experience The ability to prioritize, multi-task and execute quickly while still following best practices in a fast-paced environment Experience in keyword research, bid management, and campaign optimization techniques a plus