Strategic Planning
Develop and implement comprehensive marketing strategies aligned with business objectives.
Create annual and quarterly marketing plans, budgets, and KPIs.
Identify market trends, customer insights, and competitive opportunities to drive growth.
Define brand positioning and ensure consistency across all campaigns.
Digital Marketing Management
Oversee all digital marketing activities including:
Social media marketing
Performance marketing (Google Ads, Meta Ads, etc.)
SEO & SEM
Email marketing campaigns
Website optimization and user experience improvements
Content strategy and digital content execution
Monitor digital campaign performance and optimize based on analytics and ROI.
Manage digital agencies, vendors, and platform partnerships when needed.
Offline Marketing Management
Plan and execute offline campaigns including:
Print advertising
Outdoor advertising (billboards, signage, etc.)
Events, activations, and exhibitions
Partnerships and sponsorships
Promotional materials and in-store branding
Evaluate campaign effectiveness and market reach.
Brand Management
Maintain and strengthen brand identity across all customer touchpoints.
Ensure all marketing materials align with brand guidelines and messaging.
Lead brand-building initiatives to enhance market presence and credibility.
Team Leadership & Collaboration
Lead, mentor, and develop the marketing team.
Collaborate closely with sales, product, design, and senior leadership teams.
Coordinate with external agencies, media partners, and suppliers.
Performance Analysis & Reporting
Track campaign performance metrics and prepare detailed performance reports.
Analyze customer behavior and marketing effectiveness to improve future campaigns.
Optimize marketing spend to maximize ROI.
Budget Management
Requirements
Bachelor’s degree in Marketing, Business Administration, Communications, or related field (Master’s degree is a plus).
7+ years of marketing experience, with at least 3 years in a managerial role.
Strong expertise in both digital marketing platforms and traditional/offline marketing execution.
Proven experience in campaign strategy, execution, and performance optimization.
Strong analytical and project management skills.
Excellent leadership and team management abilities.
Proficiency in marketing tools such as Google Analytics, Meta Business Suite, CRM platforms, and marketing automation tools.
Excellent communication and presentation skills.