Strategic Planning

• Develop and implement comprehensive marketing strategies aligned with business objectives.

• Create annual and quarterly marketing plans, budgets, and KPIs.

• Identify market trends, customer insights, and competitive opportunities to drive growth.

• Define brand positioning and ensure consistency across all campaigns.

Digital Marketing Management

• Oversee all digital marketing activities including:

• Social media marketing

• Performance marketing (Google Ads, Meta Ads, etc.)

• SEO & SEM

• Email marketing campaigns

• Website optimization and user experience improvements

• Content strategy and digital content execution

• Monitor digital campaign performance and optimize based on analytics and ROI.

• Manage digital agencies, vendors, and platform partnerships when needed.

Offline Marketing Management

• Plan and execute offline campaigns including:

• Print advertising

• Outdoor advertising (billboards, signage, etc.)

• Events, activations, and exhibitions

• Partnerships and sponsorships

• Promotional materials and in-store branding

• Evaluate campaign effectiveness and market reach.

Brand Management

• Maintain and strengthen brand identity across all customer touchpoints.

• Ensure all marketing materials align with brand guidelines and messaging.

• Lead brand-building initiatives to enhance market presence and credibility.

Team Leadership & Collaboration

• Lead, mentor, and develop the marketing team.

• Collaborate closely with sales, product, design, and senior leadership teams.

• Coordinate with external agencies, media partners, and suppliers.

Performance Analysis & Reporting

• Track campaign performance metrics and prepare detailed performance reports.

• Analyze customer behavior and marketing effectiveness to improve future campaigns.

• Optimize marketing spend to maximize ROI.

Budget Management

• Manage and allocate the marketing budget efficiently across channels.

• Monitor expenditures and ensure cost-effective campaign execution.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field (Master’s degree is a plus).

• 7+ years of marketing experience, with at least 3 years in a managerial role.

• Strong expertise in both digital marketing platforms and traditional/offline marketing execution.

• Proven experience in campaign strategy, execution, and performance optimization.

• Strong analytical and project management skills.

• Excellent leadership and team management abilities.

• Proficiency in marketing tools such as Google Analytics, Meta Business Suite, CRM platforms, and marketing automation tools.

• Excellent communication and presentation skills.