Job Description: We are looking for a highly capable Marketing Content Writer (Copywriter) with 4 to 6 years of experience in writing and crafting attractive marketing and advertising content aimed at increasing sales, improving brand identity, and supporting the company's marketing campaigns across various digital and traditional channels. The candidate will be responsible for producing high-quality marketing and educational content that serves the company’s goals in the field of accounting and taxation, enhances its digital presence, and increases engagement of the target audience. (The position is on-site at the company's headquarters, not remote). Responsibilities: The Copywriter writes professional marketing content including ads, posts, landing pages, email campaigns, and brand-specific creative copy. Gain deep understanding of the services offered and translate them into clear, convincing marketing messages that target the right audience and drive action (purchase, sign-up, contact). Work directly with the marketing team to ensure copy aligns with visual ads and the overall campaign strategy. Prepare and develop diverse content that serves the company’s activities (articles, posts, short videos, educational texts). Improve content performance based on KPIs (Conversion Rate, Leads, CTR, experience in Performance Marketing advertising). Write professional social media posts that align with the company’s visual and tonal identity. Simplify accounting and taxation concepts into easy-to-understand, engaging content for potential clients. Prepare script drafts for educational or promotional videos related to accounting and taxation services. Continuously research content trends in the financial and accounting field to feed new ideas. Qualifications and required skills: At least 4 years of practical experience in marketing content writing, preferably in accounting, law, or financial consulting. Ability to simplify financial and tax terms into easy and professional language. Excellent Arabic writing skills (English knowledge is preferred). Knowledge of basic SEO in marketing content writing. Ability to think creatively and generate ideas suitable for audiences interested in accounting services. Skills in preparing short educational video scripts. Good knowledge of social media platforms and methods for creating platform-specific content. Good organizational skills and ability to manage a content calendar accurately. Effective collaboration with other teams (design – marketing – sales). Prefer experience in marketing firms or working with multiple clients.

Additional Details

• Number of vacancies: 1
• Shift system: Morning shifts only