Creative Fashion Content Creator
At TWO × TWO, we're looking for a highly creative Content Creator who can think beyond trends and create ideas that make people stop scrolling. This role is for someone who understands fashion, social media, and storytelling—not someone who simply shoots or edits content.
Responsibilities
Create innovative content ideas and campaigns for Instagram, Tik Tok, and other social media platforms.
Stay ahead of fashion, beauty, lifestyle, and social media trends, transforming them into engaging and brand-driven content.
Develop creative concepts, mood boards, storylines, and content calendars.
Plan and direct fashion photoshoots, video shoots, and campaign productions.
Collaborate closely with marketing, design, and production teams to deliver premium content.
Identify the right models, photographers, creators, stylists, and locations for every campaign.
Analyse content performance and continuously optimise creative strategies.
Requirements
Proven experience as a Content Creator, Creative Strategist, or similar role.
Exceptional creativity with the ability to think outside the box and generate original ideas.
Strong understanding of fashion trends, luxury branding, and consumer behaviour.
Deep knowledge of social media platforms, especially Instagram and Tik Tok, including the latest content formats and algorithms.
Extensive knowledge of fashion models, modelling agencies, influencers, creators, and production resources.
Strong visual storytelling skills with excellent aesthetic judgment.
Ability to transform trends into unique brand content rather than simply copying them.
Experience directing photoshoots and creating premium fashion campaigns.
Excellent communication, organisation, and teamwork skills.
Ability to work in a fast-paced, creative environment while managing multiple projects.
Preferred Qualifications
Experience working within the fashion or apparel industry.
A strong network of models, agencies, photographers, creators, and production teams.
Experience using AI tools to enhance creative workflows and content production.
A portfolio showcasing original, high-quality creative work and successful social media campaigns.
If you're passionate about fashion, constantly inspired by new ideas, and believe you can create content that sets trends rather than follows them, we'd love to hear from you.