Head of Marketing & Communications Location: 5th Settlement, New Cairo, Egypt Employment Type: Full-Time - Onsite
About Elsooltaan Group Elsooltaan Group is a diversified business group operating across trade & investment, AI & digital solutions, logistics, manufacturing, medical tourism, and venture building. With ambitious expansion plans across Africa and the Middle East, our mission is to build and scale businesses that create long-term economic impact through innovation, strategic partnerships, and operational excellence. We are looking for exceptional leaders who are passionate about building brands, driving growth, and creating lasting value across multiple industries.
About the Role The Head of Marketing & Communications will lead the Group's entire marketing, branding, communications, and growth function across all business units. This executive role is responsible for building the Group's market presence, strengthening its brands, driving customer acquisition, and ensuring consistent communication internally and externally. Working directly with the Founder and senior leadership, you will develop and execute integrated marketing strategies that support business growth while building a world-class marketing function capable of serving the Group's expanding portfolio.
Key Responsibilities Marketing Strategy & Growth Develop and execute the Group's overall marketing strategy. Align marketing initiatives with the commercial objectives of each business unit. Drive lead generation, customer acquisition, market expansion, and revenue growth. Develop scalable marketing systems, KPIs, and performance reporting.
Brand Strategy & Positioning Build, manage, and strengthen the corporate identity of Elsooltaan Group and its portfolio companies. Ensure consistent brand positioning, messaging, and visual identity across all platforms. Lead brand launches, rebranding initiatives, and market positioning strategies. Protect and enhance the Group's reputation.
Digital Marketing Lead the Group's digital marketing strategy across all digital channels. Oversee social media, content marketing, email marketing, SEO, website performance, and marketing automation. Identify and implement modern marketing technologies and AI-powered marketing solutions. Continuously improve customer engagement and digital performance.
Performance Marketing & Media Buying Plan, manage, and optimize paid advertising campaigns across Meta, Google, Linked In, Tik Tok, and other relevant platforms. Lead media buying activities and manage advertising budgets efficiently. Monitor campaign performance and maximize return on marketing investment (ROI). Conduct A/B testing and continuous campaign optimization.
Public Relations & Corporate Communications Develop and implement public relations strategies that strengthen the Group's reputation. Build relationships with media outlets, journalists, industry leaders, and strategic partners. Manage corporate announcements, interviews, press releases, and executive communications. Lead crisis communication when required.
Content, Creative & Communications Oversee the development of compelling marketing content and storytelling across all channels. Lead creative direction for campaigns, videos, presentations, websites, and marketing materials. Ensure all communications reflect the Group's vision, values, and brand identity. Maintain consistency in tone, messaging, and customer experience.
Marketing Operations & Team Leadership Build and lead a high-performing marketing department. Manage and mentor digital marketers, media buyers, designers, content creators, PR specialists, and external agencies. Establish marketing processes, workflows, and performance standards. Collaborate closely with Operations, Sales, Business Development, and Executive Leadership to support business objectives.
Innovation & Business Development Support Support the launch of new companies, products, and strategic initiatives. Identify new marketing opportunities, partnerships, and market trends. Introduce innovative marketing approaches that accelerate growth and strengthen the Group's competitive position. Contribute to the long-term development of the Group's in-house marketing and communications capabilities.
We're Looking For Someone Who Has proven leadership experience in marketing and communications. Has strong expertise in branding, digital marketing, performance marketing, media buying, and public relations. Thinks strategically while maintaining a strong execution mindset. Understands data-driven marketing and customer acquisition. Can build marketing systems, teams, and scalable processes. Has excellent communication, leadership, and stakeholder management skills. Thrives in fast-paced, entrepreneurial environments. Is passionate about building brands and contributing to the growth of multiple businesses.
Why Join Elsooltaan Group? Join a dynamic business group with ambitious plans for growth across Africa and the Middle East. At Elsooltaan Group, you'll have the opportunity to make a real impact, work directly with senior leadership, contribute across multiple industries, and help shape innovative businesses from strategy to execution. If you're driven by growth, ownership, and the opportunity to build something meaningful, we'd love to hear from you.