Senior Marketing Specialist

Full Time
Egypt , Cairo
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Job Details

  • Develop and implement comprehensive marketing strategies to promote our products and brand.

  • Conduct market research to identify new opportunities, customer needs, and emerging trends.

  • Coordinate and execute digital marketing campaigns across various platforms, including social media, email, and search engines.

  • Collaborate with the sales and product teams to create compelling marketing materials and product presentations.

  • Analyze campaign performance metrics and prepare detailed reports to measure ROI and optimize future initiatives.

  • Manage and update content on the company’s website and social media channels to ensure consistent brand messaging.

  • Organize and participate in industry events, trade shows, and exhibitions to enhance brand visibility.

  • Assist in the development of promotional materials, including brochures, catalogs, and advertisements.

  • Monitor competitor activities and provide insights to maintain a competitive edge in the market.

  • Support the execution of public relations activities and maintain relationships with media and industry partners.

Requirements

  • Bachelor’s degree in marketing, Business Administration, or a related field.

  • More than 3 years of proven experience in a marketing role, preferably within Food and Beverage sectors.

  • Ability to analyze data and translate insights into actionable strategies

  • Strong understanding of digital marketing tools and techniques.

  • Proficiency in Microsoft Office Excel, Power BI. and marketing software (e.g., CRM, email marketing platforms).

  • Experience in content creation and social media management.

  • Strong organizational and project management skills.

  • Ability to work independently and collaboratively in a fast-paced environment.

  • Creative thinker with attention to detail.

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