• Develop and implement sales plans for the Modern Trade channel and e-commerce platforms.

• Build, manage, and strengthen relationships with hypermarkets, supermarkets, key accounts, and online platforms such as Amazon and Breadfast.

• Negotiate contracts, pricing, discounts, commissions, promotional offers, and commercial terms within the approved authority limits.

• Achieve sales, volume, profitability, and collection targets for each key account and e-commerce platform.

• Manage product listings, assortment, pricing, content, and promotional campaigns across online marketplaces.

• Monitor product availability, inventory levels, purchase orders, deliveries, and returns in coordination with the relevant departments.

• Analyse sales performance, customer and platform profitability, and promotional effectiveness, and implement corrective actions as needed.

• Lead, coach, and develop the sales team and merchandising coordinators while ensuring proper product execution and visibility across retail outlets and e-commerce platforms.

• Monitor competitors, market trends, and customer activities, and prepare periodic sales reports, forecasts, and business performance analyses.

Requirements

• Bachelor's degree in Business Administration, Commerce, or a related field.

• Minimum 5–7 years of experience in the Modern Trade sector, preferably within the FMCG or Frozen Food industry.

• Strong leadership, negotiation, planning, and analytical skills.

• Proficiency in Microsoft Office, especially Excel.

• Good command of English.