Job Description

Roles & Responsibilities

This role is ideal for someone who understands short-form content, stays ahead of social media trends, and has hands-on experience in influencer marketing. You'll be responsible for creating engaging content that drives brand awareness and community engagement across platforms such as TikTok, Instagram Reels, and Snapchat.

Key Responsibilities

• Plan, shoot and publish high-quality vertical videos for TikTok, Instagram Reels, and other short-form platforms.
• Create daily Instagram Stories and behind-the-scenes content to keep our audience engaged.
• Develop content ideas based on trends, seasonal campaigns, and product launches.
• Build and manage influencer marketing campaigns, including identifying creators, negotiating collaborations, and tracking performance.
• Coordinate with influencers to ensure content aligns with the brand's identity and campaign objectives.
• Capture product, lifestyle, and behind-the-scenes content in-store and during events.
• Monitor social media trends, viral formats, and platform updates to keep content fresh and relevant.
• Collaborate with the marketing team and the brand management to execute content calendars and campaign launches.
• Analyze content performance and continuously optimize creative strategies based on insights.

Desired Candidate Profile

• 3+ years of experience in content creation, social media marketing, or influencer marketing.
• Strong understanding of TikTok, Instagram Reels, Snapchat, and emerging social media trends.
• Proven experience managing influencer collaborations and creator partnerships.
• Excellent mobile videography and photography skills.
• Familiarity with editing apps such as CapCut, Adobe Premiere Pro, Final Cut Pro, or similar tools.
• Ability to create engaging content while maintaining high quality.
• Strong storytelling, communication, and creative thinking skills.
• Experience in fragrance, fashion, jewelry, luxury, or e-commerce brands is a strong advantage.
• Experience working with UGC creators and influencer networks.