Key Responsibilities Manage and optimize the company website to enhance user experience and support business objectives. Analyze website performance metrics, including sessions, conversion rates, engagement rates, and add-to-cart performance. Identify user journey friction points and implement optimization initiatives. Drive website personalization and customer experience improvements. Collaborate with Marketing, E-commerce, Product, UX, and Technology teams to improve digital performance. Monitor customer behavior and generate actionable insights from web analytics. Lead website testing and optimization initiatives to improve conversion and engagement. Support digital growth strategies through data-driven decision-making. Ensure website content, functionality, and user journeys are aligned with business goals. Work with internal and external stakeholders to execute website enhancement projects. Requirements Bachelor's degree in Marketing, Business, Digital Media, Information Systems, or a related field.5+ years of experience in website management, digital experience, e-commerce, digital product management, or related areas. Strong understanding of website optimization, customer journeys, and digital ecosystems. Experience analyzing website performance metrics and user behavior. Knowledge of web analytics tools (Google Analytics, Adobe Analytics, or similar). Experience with personalization, A/B testing, or conversion rate optimization initiatives is preferred. Understanding of SEO principles and best practices is an advantage. Strong analytical and problem-solving skills. Experience working with cross-functional teams and multiple stakeholders. Excellent communication and project management skills. Preferred Background FMCGE-commerce Telecommunications Large multinational organizations Reputable digital or marketing agencies Nice to Have Experience with Adobe Target or other personalization platforms. Exposure to digital product management. Experience with website CMS platforms and digital transformation projects. Knowledge of customer experience (CX) and conversion optimization methodologies.