Company Description COB Solution supports medical providers by improving operational efficiency, optimizing workflows, and implementing innovative solutions that enhance patient care. The company focuses on enabling healthcare organizations to streamline processes and make data-driven decisions that support sustainable growth. By combining industry knowledge with practical tools, COB Solution helps clients navigate the complexities of the healthcare ecosystem. Team members contribute directly to better patient experiences and stronger provider performance. The organization values collaboration, accountability, and continuous improvement in a fast-evolving healthcare landscape.
Role Description The Senior Media Buyer (US Industry) is a full-time, on-site role based in Qesm El Maadi, responsible for planning, executing, and optimizing media campaigns targeting the US healthcare market. This role manages end-to-end media buying activities, including negotiating rates, securing placements, and ensuring campaigns align with strategic objectives and brand guidelines. Day-to-day responsibilities include developing media plans, monitoring performance metrics, adjusting budgets and bids, and performing A/B tests to maximize ROI. The Senior Media Buyer will collaborate closely with marketing, analytics, and account management teams to translate business goals into effective media strategies. The role also involves staying current with US media trends, platforms, and compliance considerations relevant to healthcare advertising.
Qualifications
Strong media planning and media strategy skills, with proven experience designing and executing multi-channel campaigns for the US market. Advanced analytical skills and data-driven decision-making capabilities to interpret campaign performance and optimize spend. Demonstrated media buying expertise across digital and, ideally, traditional channels, including negotiation and vendor management. Excellent communication skills, with the ability to present insights, recommendations, and campaign results to cross-functional stakeholders. Experience in healthcare, medical, or related regulated industries is highly preferred. Proficiency with advertising platforms, tracking tools, and analytics solutions (e.g., Google Ads, Meta Ads, demand-side platforms, Google Analytics, or similar). Ability to work on-site in Qesm El Maadi, manage multiple campaigns simultaneously, and meet deadlines in a fast-paced environment. Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.