Company Description COB Solution is dedicated to empowering medical providers through efficient operations, streamlined workflows, and innovative healthcare solutions. The company focuses on enabling clinics and medical organizations to enhance patient care while achieving sustainable growth. By combining technology, data, and service excellence, COB Solution supports providers in optimizing performance across clinical and administrative functions. Team members collaborate closely with healthcare professionals to deliver practical, results-driven improvements in care delivery.
Role Description As a Senior Media Buyer (Medical Background) at COB Solution, you will manage end-to-end paid media campaigns for healthcare and medical clients. This full-time, on-site role is based in Qesm El Maadi and involves planning, executing, optimizing, and reporting on media buys across digital and traditional channels. You will analyze performance data, adjust budgets and bids, test creatives and audiences, and ensure campaigns align with medical marketing regulations and brand guidelines. The role includes collaborating with marketing, creative, and medical teams to translate clinical offerings into compliant, high-performing media strategies. You will also monitor market trends, competitor activity, and patient acquisition metrics to continuously improve campaign ROI and support business growth.
Qualifications
Strong media planning and media strategy skills, with the ability to design data-driven, multi-channel plans for medical and healthcare audiences. Proven experience in media buying, including campaign setup, optimization, and budget management across key platforms (e.g., Meta, Google, programmatic, or relevant local channels). Solid analytical skills, including the ability to interpret performance metrics, build reports, and make optimization recommendations based on data. Excellent communication skills, with the ability to collaborate with cross-functional teams and explain complex media insights to non-technical stakeholders. Previous experience in healthcare or medical marketing, with familiarity of compliance, patient privacy considerations, and medical advertising guidelines. Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience. Proficiency with ad managers, analytics tools, and tracking solutions (e.g., Google Analytics, pixels, UTM tagging) to measure campaign effectiveness. Demonstrated ability to work on-site in Qesm El Maadi, manage multiple campaigns simultaneously, and meet deadlines in a fast-paced environment.