Key Responsibilities

Marketing Communications & Campaign Support

• Contribute communication ideas and angles for campaigns, seasonal moments, and launches.
• Support the Marketing Director in translating objectives into messaging and communication plans.
• Coordinate campaign deliverables with internal teams and external vendors/agencies when needed.
• Ensure brand consistency in tone of voice, key messages, and visual/communication guidelines.

Partnerships & Business Collaboration

• Identify and approach potential partners (brands, platforms, corporates, communities, and service providers).
• Propose partnership concepts that support marketing goals (awareness, traffic, and sales).
• Manage partnership execution from idea to launch (scope, timelines, deliverables, approvals).
• Maintain a partnership pipeline, follow-ups, and documentation of outcomes.

Content & Copy Direction

• Draft or guide key copy for announcements, campaigns, collaboration briefs, and partner proposals.
• Review outgoing materials to ensure clarity, brand alignment, and correct information before publishing.
• Work with designers/content creators to deliver assets on time and to the required quality.

Coordination & Reporting

• Track communication activities and partnership performance; share weekly updates and insights.
• Coordinate with retail/branches teams for in-store communication and campaign execution.
• Manage timelines, stakeholders, and approvals to keep execution smooth and efficient.

KPIs (Success Metrics)

• Number of qualified partnership leads generated per month.
• Number of partnerships launched and their measurable impact (traffic, sales uplift, reach).
• On-time delivery rate of communication/campaign outputs.
• Brand consistency and messaging clarity across channels.
• Number of creative ideas presented per month