Plan, negotiate, and purchase advertising space across digital (Google, Facebook, TikTok, LinkedIn) and traditional media channels.
Develop media plans aligned with marketing objectives and budget constraints.
Monitor campaign performance, analyze data, and optimize campaigns to maximize results.
Collaborate with marketing, creative, and analytics teams to ensure campaign effectiveness.
Prepare reports on campaign performance and present insights to stakeholders.
Stay updated on industry trends, media pricing, and new advertising platforms