• Develop and execute digital marketing strategies aligned with the brand’s goals.
• Manage paid advertising campaigns across Meta, Google, TikTok, and Snapchat.
• Optimize campaigns for performance, conversions, and ROI.
• Track, analyze, and report marketing KPIs using Google Analytics and related tools.
• Manage retargeting and performance campaigns to boost e-commerce sales.
• Coordinate with the design and content teams to create engaging ad visuals and social media content.
• Stay updated on fashion and modest wear trends to ensure creative and relevant marketing ideas.