A Social Media Specialist develops, implements, and manages an organization's social media strategy to increase brand awareness, improve marketing efforts, and boost online engagement. Key duties include creating, editing, and publishing daily content (videos, images, text) across platforms like Instagram, Facebook, and Linked In, while monitoring metrics and analyzing campaign performance to achieve goals.
Key Responsibilities
Strategy & Content Creation: Develop and execute social media strategies, including content calendars, to align with brand goals. Platform Management: Oversee all social media profiles (Facebook, Instagram, Twitter, Linked In, etc.) to ensure high-quality, up-to-date content. Analytics & Reporting: Track, analyze, and report on key performance metrics (ROI, engagement, traffic) to optimize campaigns. Community Management: Engage with followers, respond to comments/messages, and manage online reputation. Trend Monitoring: Stay current on social media trends, tools, and best practices to keep the brand relevant. Required Skills and Qualifications
Experience: 2–4 years in social media management, content creation, or digital marketing. Skills: Proficiency in social media platforms, content management systems, analytics tools (e.g., Google Analytics), and graphic design/video editing tools (e.g., Canva, Adobe Creative Suite). Education: Bachelor’s degree in Marketing, Communications, Business, or related field. Soft Skills: Strong communication, creativity, and the ability to multitask effectively. Typical Tools & Platforms
Platforms: Facebook, Instagram, Linked In, Tik Tok, Twitter/X, You Tube.