Job Summary: 
The Marketing & PR Manager is responsible for developing and executing integrated marketing and public relations strategies to promote the agency’s events, brand image, and services. The role focuses on increasing brand visibility, managing media relations, driving event attendance, and supporting business growth through strategic communications and campaigns.

Key Responsibilities :
Marketing Responsibilities
- Develop and implement marketing strategies for events, campaigns, and agency services.
- Plan and manage digital marketing activities (social media, email marketing, website content, paid ads).
- Create and oversee promotional materials (presentations, brochures, event branding, online content).
- Conduct market research to identify trends, target audiences, and competitive insights.
- Manage marketing budgets and ensure cost-effective campaigns.
- Collaborate with event planning and sales teams to align marketing efforts with event objectives.
PR & Communications Responsibilities
- Build and maintain strong relationships with media, influencers, partners, and stakeholders.
- Prepare press releases, media kits, speeches, and official communications.
- Manage media coverage before, during, and after events.
- Handle brand messaging, positioning, and reputation management.
- Coordinate press conferences, media invitations, and VIP communications for events.
- Manage crisis communication when required.
Brand & Event Promotion
- Ensure consistent brand identity across all marketing and PR channels.
- Support event launches, sponsorship promotions, and partnerships.
- Monitor campaign performance and prepare reports with insights and recommendations.