Responsibilities

• Participate in & Develop new relevant content for multiple platforms/products, such as websites, email marketing, product descriptions, videos, and blogs
• Create a content strategy outlining the tactics and contents that will be used.
• Produce well-researched content for publication online and in print actions.
• Collaborate and coordinate with the SEO team while writing for an optimum online visibility & Traffic of our websites in search results.
• Proofread and edit blog posts before publication
• Ensure all-around consistency (style, fonts, images and tone)
• Research industry-related topics for updating purposes.
• Write clear marketing copy to promote our products/services
• Coordinate with other teams such as; marketing & design to illustrate articles
• Coordinate with SEO team to conduct keyword research & write effective relevant articles/topics
• Promote content on different social media platforms.
• Research and write longform articles, landing pages, case studies, and social media content.
• Collaborate with the SEO and design teams to align content with marketing goals.
• Maintain consistent tone and brand voice across all channels.
• Leverage AI tools for content ideation, topic clustering, and draft generation.