Role Overview

The Sales Account Manager represents world-class espresso equipment to leading cafés, roasteries, hotels, and hospitality groups. This role goes beyond selling machines — it is about building long-term partnerships, understanding a client’s coffee vision, and delivering solutions that elevate quality, consistency, and brand identity.

You will act as a trusted advisor to specialty coffee professionals, guiding them through equipment selection, workflow design, and long-term growth while upholding the standards of a premium brand like La Marzocco.

Key Responsibilities

• Premium Account Management

1. Build and maintain deep relationships with specialty cafés, roasters, and hospitality groups
2. Manage a portfolio of high-value accounts with a focus on long-term partnership, not one-off sales
3. Identify opportunities for upgrades, additional locations, grinders, customization, and service agreements

• Consultative Sales

1. Lead thoughtful discovery conversations around coffee quality, volume, workflow, and brand positioning
2. Conduct professional equipment demonstrations and tastings
3. Design tailored equipment solutions aligned with each customer’s concept and growth plans
4. Prepare detailed proposals, quotations, and equipment specifications

• Cross-Functional Coordination

1. Work closely with technical, service, and logistics teams to ensure flawless installations
2. Act as the bridge between customer expectations and internal execution
3. Follow through from the first conversation to post-installation satisfaction

• Brand Representation

1. Represent the brand with professionalism, confidence, and deep product knowledge
2. Educate customers on craftsmanship, technology, and design philosophy
3. Attend industry events, coffee competitions, and community gatherings

• Sales Planning & Reporting

1. Maintain accurate CRM records and sales forecasts
2. Track pipeline and performance against targets
3. Provide market feedback on trends, competitors, and customer needs