The Sales & Marketing Senior mgr is a strategic leader responsible for driving revenue growth and brand awareness for our wood cabinet lines. This role oversees all sales channels and marketing initiatives, developing and executing strategies to create a market share throughout the middle east & Africa, enhance customer loyalty, and achieve financial targets. The ideal candidate is a data-driven, creative leader with deep industry knowledge and a proven track record in building high-performing teams. 

Key Responsibilities 

Strategic Leadership & Planning: 

• Develop and implement the overall sales and marketing strategy for the business division, aligning with company goals. 
• Conduct market research to identify trends, customer needs, competitive threats, and new opportunities (e.g., new finishes, sustainable materials, market segments). 
• Define target markets (e.g., luxury residential, multi-family, hospitality, remodeling) and create tailored go-to-market plans. 
• Set annual sales targets, budgets, and forecasts. Monitor P&L for sales and marketing activities. 

Sales Management: 

• Lead, mentor, and motivate the sales team (including inside sales, outside reps, and key account managers). 
• Establish and manage relationships with key clients, including large contractors, architectural firms, interior design studios, and distributors. 
• Develop and oversee sales processes, CRM management, and pipeline reporting to ensure efficiency and accuracy. 
• Negotiate major contracts and pricing strategies. 
• Explore and develop new sales channels (e.g., online B2B platforms, retail partnerships). 

Marketing & Brand Development: 

• Oversee all brand messaging, positioning, and creative direction across all materials. 
• Develop and manage the annual marketing plan and budget. 
• Direct digital marketing efforts: SEO/SEM, website management, social media (Instagram, Pinterest, Houzz), email campaigns, and content strategy. 
• Manage traditional marketing: trade shows (e.g., Le Marche, Big 5), print advertising in industry publications, brochures, and showroom displays. 
• Oversee the creation of marketing collateral, including high-quality photography, video content, and sample programs. 
• Develop and manage customer referral and loyalty programs. 
• Cultivate relationships with industry influencers and media. 

Analytics & Performance: 

• Analyze sales data, campaign performance, and market feedback to measure ROI and inform strategic adjustments. 
• Prepare and present regular performance reports to the executive team. 

Product & Collaboration:

• Collaborate with the Product Development and Manufacturing teams to provide market-driven insights for new products and improvements. 
• Work closely with the Operations and Customer Service teams to ensure a seamless customer experience from lead to installation.