Plan, launch, and optimize paid campaigns on Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram) to drive strong ROI, lead generation, and sales growth.
Conduct advanced audience research, targeting, and re-targeting strategies using pixels, conversion tracking, analytics tools, and behavioral data.
Create and coordinate high-performing ad creatives, including copy, visuals, and short-form video concepts, in collaboration with content and design teams.
Contribute to social media content creation, ensuring alignment between paid campaigns and organic content strategies.
Ensure consistent brand identity across all platforms, including ads, social media, websites, landing pages, and other digital touchpoints.
Leverage AI tools and automation in digital marketing and web design, including AI-driven ad optimization, audience modeling, creative generation, A/B testing, personalization, chatbots, and conversion rate optimization.
Analyze performance metrics and stay ahead of industry trends, delivering detailed reports on KPIs and continuously testing new platforms, formats, and AI-powered marketing technologies.